The most important principle that I hold and never let waver is Integrity. I always put myself in the shoes of my customers and look at what I think will give them the biggest ROI — even if that means recommending against Search Engine Optimization.
There are several reasons why looking out for my customers’ best interests works in my best interests as well:
- You will continue paying me
- You will maybe look into additional services
- You will recommend me to other businesses
- You will be happy — I like making people happy! (Constantly having disgruntled customers is no way to live!)
My main goal is to help businesses. Taking money from you when I knew I couldn’t help you or that it wasn’t the most beneficial path for you would go against that goal.
Please understand that I subscribe to this principle: Always doing more than paid for
So, not only am I trying to get you at least good ROI, but I’m trying get you a great return. I give my customers additional services that they didn’t pay for all the time. In the end, this is in my interests as well.
Here’s a video from one of my competitors on this subject:
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